By spring 2014, the founder of EarthWear Face & Body is in desperate need of part time employees to help run her successful skincare retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard efforts, she's turned her part time hobby making all-natural skincare products into a booming company.
She sells her products online, through retail stores, at craft and trade shows and at the Saskatoon Farmers' Market. But her successful company has become too much work for her to manage on her own. A failed effort to bring on a part time worker made it certain that she must produce a recruitment strategy that is targeted. How can she efficiently communicate her corporate culture to attract the top candidates?
PUBLICATION DATE: October 15, 2014 PRODUCT #: W14508-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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