Contemporary Corporate Communications: Stakeholder Engagement and the Business Model Harvard Case Solution & Analysis

This note investigates the ongoing development of the corporate communications function from the direction of the public image and the public relations to the combined cultivation of outside stakeholder relationships and internal worth.

PUBLICATION DATE: February 01, 2013 PRODUCT #: UV6599-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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