Geolocation and Local Digital Marketing Harvard Case Solution & Analysis

One shared goal of advertising investment in media (the television, general magazines, radio, etc.) is to inflate the brand prestige.

However, this investment may be less successful in turning a consumer's purchase intention into a genuine transaction in the point of sale. The objective of this technical note is really to raise executives' awareness of the importance of local digital marketing that is good. Clearly, this is especially important for businesses like retailers, eateries and others whose prospective customers carry out local searches.

This note then looks in depth at its different procedures and analyzes a few of the advantages of local digital marketing. Ultimately, it provides some guidance on how best to start local marketing campaigns that are digital.

PUBLICATION DATE: May 26, 2014 PRODUCT #: IES471-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Geolocation and Local Digital Marketing

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