Designing Marketing Experiments Harvard Case Solution & Analysis

Marketing managers must frequently face the challenge of justifying investment in a marketing mix regardless of the problem of isolating the effect of any particular promotion task.

This note commences experiments as a means of creating causality and therefore the projected effectiveness of an effort.

PUBLICATION DATE: August 29, 2012 PRODUCT #: UV6533-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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