Scott Rozic, Director General of the launch edge Software, has just told its board that it takes the company in a new direction, moving from the enterprise software knowledge management online direct marketing. This case covers the launch of the business and mentoring Rozic by key angel investors. This leaves open the question of whether it is a wise decision, or Rozic must return to the enterprise business, now that venture capital funding preferences have moved again. "Hide
by Dorothy Leonard, Liz Kind Source: Harvard Business School 23 pages. Publication date: April 10, 2001. Prod. # 601 065-PDF-ENG
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