Dell started e-commerce for its personal computers in 1996, and by 1997 had reached the pace of sales in the amount of $ 3 million a day. The case describes an internal process that led to these impressive results and raises the question of how the firm should use these activities to meet the goals, Michael Dell of reaching 50% of the expected $ 20 billion in sales by 2000, through online channels of the company. "Hide
by V. Kasturi Rangan, Marie Bell Source: Harvard Business School 27 pages. Publication Date: Mar 02, 1998. Prod. #: 598116-PDF-ENG
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