Designing for Growth: Tool Kit for Managers Harvard Case Solution & Analysis

Companies will look very different if managers think as designers, the authors argue. On the one hand, they always start with empathy - a deep understanding of their customers. Second, they see themselves as creators of a new in-the-world products and services. And third, they would have been in the habit of iteration towards a solution - learning as they go, and the inclusion of new knowledge in the next iteration. While many managers value strength design, a formal process has been elusive so far. The authors describe four stages to bring design thinking to life which begins with the question, what if? "And ends with a request to what works - Starting and learn stage. Finally, they show that it is inevitable, but healthy tension will always exist between the creation of new and preservation of the best of the present, and as a manager, your key is to learn how to manage, that tension. "Hide
by Jeanne M. Liedtka, Tim Ogilvie Source: Rotman School of Management, 5 pages. Publication Date: September 1, 2011. Prod. #: ROT146-PDF-ENG

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