DaimlerChrysler Merger (A): Gaining Global Competitiveness Harvard Case Solution & Analysis

Provides an overview of current trends in the global automotive industry, as well as the Daimler-Benz AG and Chrysler Corporation prior to the merger. Description of the first trans-Atlantic merger, raising questions of strategic positioning, the potential trade-offs and competitive actions. "Hide
by Ulrich Steger, George Radler Source: IMD 20 pages. Publication Date: January 1, 1999. Prod. #: IMD130-PDF-ENG

DaimlerChrysler Merger (A): Gaining Global Competitiveness Case Solution Other Similar Case Solutions like

DaimlerChrysler Merger (A): Gaining Global Competitiveness

Share This