All over the world, and in the U.S. market, in particular, the French press from L'Oréal was one of the most powerful marketing tools. However, with the opening of new markets, L'Oréal was to meet a wide range of customers: an aging population in the West, ethnic groups, and aspiring young clients in the East, emerging markets, and the growing interest in the health and beauty care for men all over the world . Using both traditional and innovative methods of marketing, L'Oréal is working to double its customer base to two billion by 2020 and to increase to half of its third share of sales in emerging markets. "Hide
by Rebecca Henderson, Ryan Johnson Source: Harvard Business School 14 pages. Publication Date: June 8, 2011. Prod. #: 311118-PDF-ENG
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