ELECTROROUTE DIGITAL MARKET STRATEGY Harvard Case Solution & Analysis

 ELECTROROUTE DIGITAL MARKET STRATEGY Case Solution

 This will assist and facilitate the senior management of the company and the relevant stakeholders in realizing the strengths and weaknesses within the current policies and approaches of the company.

This will allow the management of the organization to sustain the strengths of the strategy of the company and address the weaknesses and issues that hamper the growth, development and positive recognition of the organization in terms of branding in the markets where the business operates. The report will also look into the effectiveness and efficiency of the marketing and advertisement campaigns of the organization in terms of exploitation of the digital marketing platforms to the advantage of the business.

PROBLEM STATEMENT:

“The primary problem for the senior management of the company in terms of the operations of the organization in the multiple markets that it operates under is the inefficient and ineffective marketing and advertisement strategy and policy of the senior management of the company”

This is one of the biggest issues and challenges for the senior management of the organization in terms of promoting the offerings of the business and growth of the company in the markets it operates. Although the senior management of the organization has achieved some tremendous achievements in terms of expansion of the business in the other regional markets however, the true value and benefit of such an achievement can never be fully achieved and extracted without effective and comprehensive marketing and advertisement of the services, operations and offerings of the business to the customers in the target markets the organization operates in.

There are several other issues that are also present within the markets for the senior management of the company to realize in terms of low brand recognition and customer awareness regarding the company.However, they are interlinked to the marketing and advertisement strategy and policies of the senior management of the company.

IMPORTANCE OF DIGITAL MARKETING AND BENEFITS:

The transformation of the internet and its acceptance and integration throughout the world has made life easier for the senior management of the organizations to manage and direct the respective operations of the organization in a more effective, comprehensive and value generating way. It has changed the business cultures, structures and even the strategies and approaches that the senior management of the organizations applies; so is the case of the digital media platforms.(SmartInsights, 2016)

The introduction of the digital media platforms has transformed the ways in which the organizations pursue marketing and advertisement campaigns of the business. Some of the most widely adopted and utilized digital media platforms by the organizations all over the world are the mainstream media and television, the social media websites and applications and through developing the online websites of the company...................

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