The instance describes a system that CVS Health recently implemented to improve an important problem from social, medication adherence, public policy, and firm standpoints. A test of the plan, costing hundreds of thousands of dollars to execute, and raise the proportion of adherent customers by 1.4 percentage points.
Students are asked to quantify the system-wideeconomic benefit of this development and draw upon insights from behavioral science to examine strategies for boosting medication adherence.
PUBLICATION DATE: January 20, 2015 PRODUCT #: 515010-HCC-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Surfside Leisurescapes
Cooperating to Compete: EGS of Turkey
Development of Food Retailing in India (C): From Farm to Fork via Supermarkets
Parul’s Profit Predicament: Growth and Branding Challenges of a Publisher
DonorsChoose.org: Refining a Successful Brand
Kassatly Chtaura: Time to Expand Abroad?
Maple Leaf Simply Fresh (D)
Putting the ‘Relationship’ Back Into CRM
Coca-Cola on Facebook
Display Campaigns
