Jewellworld.com: Jewellery Industry B2B Portal Harvard Case Solution & Analysis

Jewellworld.com was established in April 2000 to take advantage of the business opportunities presented by the Internet. Participation in Jewellworld.com "with B2B platform was like participating in a virtual exhibition of jewels with which sellers can showcase their products to buyers online and buyers to contact the seller, and even place orders online. Nevertheless, Jewellworld.com quickly realized that the jewelry industry in Hong Kong is not in the forefront of information technology. Facilitates discussion around the strategic / marketing planning process which includes:. Summary of the business environment, summarizing the company, identification and development of strategic options and assess options "Hide
by Bennett Yim, Andrew Lee Source: University of Hong Kong, 9 pages. Publication Date: February 14, 2006. Prod. #: HKU562-PDF-ENG

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