The innovative CEO and the brand new president of the J. C. Penney Company, Inc. (JCP), invigorate the business with a new pricing strategy based on "Regular Reasonable Prices." Is the first market reaction an indicator of likely success?
This first part of a two-part instance contextualizes the initiative and offers a means of investigating differentiation in an evolving market.
PUBLICATION DATE: July 20, 2012 PRODUCT #: UV6401-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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