A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage Harvard Case Solution & Analysis

To create a longer term advantage in marketing, it always needs a different attitude. Markets needs to be viewed through a service lens in order to enhance the influence of its current offerings beyond the existing market. This lens would ultimately lead the marketing in supporting the venture to turn into a value creator for customers.

To accomplish and sustain the strategic advantage, the authors provide four new directions that underlies the guidance for marketing thoughts and practices and defines the worth of these directions.

A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage Case Solution Other Similar Case Solutions like

A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage

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