AGL: An Electric Utility Dealing with Disruptive Innovation Case Solution
With environment modification concerns pressing supposed green energy resources into the leading edge, exactly what were the tactical choices that would make sure AGL Energy's ongoing existence as an innovator in the power market? Tom Houghton is connected with Curtin University. Philip Sugai is connected with Doshisha University.
AGL Energy, a veteran standard energy supply business in Australia, was dealing with competitors as alternative resources of energy, such as solar energy and batteries, were really settling in both equally the market and also with energy-conscious house owners. The pattern of property owners who decided to provide their own power requirements and blow up the network was referred to as a "death spiral" for utility business. In action, AGL Energy designated a brand-new ceo in 2015 to resolve issues associated with falling need, client retention, and unforeseeable energy costs.
PUBLICATION DATE: August 12, 2016
This is just an excerpt. This case is about SALES & MARKETING
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