Curled Metal Incorporated has declining sales, but has developed a new merchandise (curled metal pile driver pads) that, in field tests, deliver client advantages that are many times CMI's manufacturing costs. Rajiv Sanwal of the Engineered Products Division of CMI and Joseph Fernandez are responsible for inventing a strategy for the new commodities.
curled metal inc case solution
A crucial problem is the price to bill for the pads. The case raises problems of analyzing market potential, aligning cost with business strategy, and the consequences of a cost on development and execution of strategic choices that are integrated.
PUBLICATION DATE: October 02, 2008 PRODUCT #: 709434-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
The Britney Spears Universe: Social Media and Viral Marketing at its Best
If You cant beat them let them join: The Development of Strategies to Foster Consumers Co-Creative practices
Regional Advertising Industry of New England
Justin Wilson plc: Financing a Formula One Rising Star (A)
The Implementation Planning Model: Steps To Success
TA Energy (Turkey): A Bundle of International Partnerships
The Ascendance of AirAsia: Building a Successful Budget Airline in Asia
Travelers Bond Construction Services Redesign
Apple Inc.
