This case deals with a dilemma faced by the Board of Control for Cricket in India (BCCI) in 2007. Following the elimination of India from the knock out period of the World Cup 2007 championship, the team and BCCI patrons found themselves at a crossroads. Others were vying with cricket for the marketing budgets of businesses, and spectator interest for cricket was on the wane.
The vice president of the BCCI had to perform a situation analysis after the backlash from supporters and evaluate the way forward after the team's lousy performance in the World Cup for the sport. The case facilitates an evaluation of the environment for cricket in India in 2007 and an assessment of the demand for next steps for the game to recover its preeminent status among sports fans in the country.
PUBLICATION DATE: June 20, 2012 PRODUCT #: W12430-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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