Conscious Capitalism Firms: Do They Behave as Their Proponents Say? Harvard Case Solution & Analysis

Proponents of Conscious Capitalism movement urge that CC companies should illustrate a lower gross margin, a higher profit margin, lower SG&A (Sales, General, & Administration) expenses, and a lower advertising expense than non-CC comparable businesses.

Utilizing a sample of sector-year-size-matched control businesses as the CC firms' standard, this informative article shows that these conjectures are mostly opposed by empirical evidence. It further demonstrates that in sharp disparity to the implications of the CC movement, CC businesses neither illustrated outstanding stock performance relative to the S&P 500 in recent years, nor do they react less to the pressures from the equity market.

PUBLICATION DATE: May 01, 2013 PRODUCT #: CMR528-HCB-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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