IMD-3-2349 © 2012
Yaziji, Michael
The CEO of Desso, a European carpeting tile business, chooses making an extreme business model change focused around Cradle to Cradle principles. Knowing goals: Introduction to Cradle to Cradle. Intro to Business Models. Sustainable competitive benefit.
Subjects: Business Model; Cradle to Cradle; Transformation
Settings: Europe ; Carpet ; 2007-2012
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