Conroys Acura: Customer Lifetime Value and Return on Marketing Harvard Case Solution & Analysis

In autumn 2006, President Acura Conroy studies reported quarterly sales. He was concerned that, in spite of a healthy economy, sales at his dealership has been stagnant. Vice president of Acura sales Conroy was constantly coming up with new marketing scheme to increase sales. But the president has been difficult to determine how successful the past marketing efforts have been to increase profitability. He needed a way to put the numbers in context. "Hide
by Kyle Murray, Mike Moffat Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: 04 Feb 2008. Prod. # 908A01-PDF-ENG

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