A Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton landscape that is predominant in Latin America. This redefinition includes political and societal backlash towards the leaders of abundant nations, for example, band members' homeland of Puerto Rico.
Meanwhile, it leads to cancelled shows, while the group's societal and political criticism results in some welcome experience for the musicians. The collection wants to enlarge its market, and the associates must choose the way to carry on: Should the band plummet its persona that is arguable in an endeavor to obtain a more inclusive degree of public acceptance?
Should it preserve the present fashion, pleasing and arousing listeners with its sometimes scandalous antics? Writers Valerie Rivera Lozada and Victor Quinones are associated with University of Puerto Rico.
PUBLICATION DATE: November 18, 2013 PRODUCT #: W13489-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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