Nouveau Event Planning: The Wedding Extravaganza Harvard Case Solution & Analysis

For the last 24 years Nouveau Event Planning has been operating the biggest wedding expo in Windsor, Ontario, Canada, an event known as the Wedding Extravaganza. In Windsor the Wedding Odyssey became the second Wedding Expo in 2001, and started to present a substantial threat to the Wedding Extravaganza. Some tactical decisions in the case contain customer retention, pricing, and collection of a suitable target market.

Pupils are asked to determine the best strategy for the exhibit through investigation of future potential and the competitive landscape of the wedding business.

PUBLICATION DATE: October 17, 2011 PRODUCT #: W11359-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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