Compaq Computer: Focus Groups Harvard Case Solution & Analysis

Gives the final report, the results and methodology, focus groups, a new laptop Compaq consumer PC. Describes a group, the choice of method and methodology in detail. If Compaq design their products based on the opinions of 64 people? Should be used with video. "Hide
by David E. Bell, Ann Leamon Source: Harvard Business School 10 pages. Publication Date: April 14, 1999. Prod. #: 599092-PDF-ENG

Compaq Computer: Focus Groups Case Solution Other Similar Case Solutions like

Compaq Computer: Focus Groups

Share This