Compaq Computer: Consumer Notebook Group Harvard Case Solution & Analysis

Gifts for background, focus-group on a new laptop Compaq consumer PC. Engineers, manufacturers and retailers collaborated on the design of the product, which was approved by the Executive Committee. The launch is scheduled for nine months later. Is there a focus group support the decision? Is it reliable? Any changes means to go against the conventional wisdom and the possible failure of the new market. Should be used with video. "Hide
by David E. Bell, Ann Leamon Source: Harvard Business School 4 pages. Publication Date: April 14, 1999. Prod. #: 599053-PDF-ENG

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