Co-Creation: Harvesting the Unconscious to Create Value for Business and Society Harvard Case Solution & Analysis

Is our memory is involved in the development of new ideas? If so, how? In this article, the author attempts to connect the dots between the memory and understanding - two thought processes, which are usually considered separately. By doing so, it shows that the common thread between points includes manufacturing means, "and that the needle for weaving common thread is the concept of co-creation. Better understanding of this, he argues, can deepen our understanding of consumer behavior and improve the methods of investigation and marketing practices. "Hide
by Gerald Zaltman Source: Rotman School of Management, 5 pages. Publication Date: January 1, 2011. Prod. #: ROT130-PDF-ENG

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Co-Creation: Harvesting the Unconscious to Create Value for Business and Society

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