The company considered to have the core business, which is environmentally harmful in nature - in this case the sale of pesticides - is faced with unique challenges in its transformation into a sustainable business. Even when innovation leads to new green products, processes, technologies and business models, management must deal with the challenge of attracting employees and customers that green can be efficient and profitable. "Hide
by Chris Laszlo, Kathy McCabe, Eric Ahern, Indrajeet Ghatge Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: March 19, 2012. Prod. #: W12820-PDF-ENG
