Ciba-Geigy - Management Development Case Solution
Abstract:
The case explains the method to the option in between a migrant and a regional supervisor for the job of advertising and marketing supervisor in the French pharmaceutical department of Ciba Geigy, the choices of different supervisors, and the working of Ciba Geigy's worldwide profession monitoring and succession preparation procedure.
Pedagogical Goals:
To put in a tactical context the option of crucial supervisors in an international business, and to evaluate the cons and pros, making it possible for problems for an usually European profession control and progression preparation procedure.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1983
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