Executives in heavily regulated businesses frequently believe their hands are tied by rules and regulations which some claim to interfere with their ability to innovate. As such, it is general to find controlled firms contending in the exact same way for decades without ever challenging the status quo. The case "Rehability (A)" describes the conditions of the highly regulated medical supplies industry in Germany and demonstrates how traditional players, bounded by the standard logic about the best way to compete in this kind of industry, focused on supplying the lowest-cost standardized products and the widest range of ancillary supplements in shops while overlooking the pain points experienced by users of these items, thereby immobilizing themselves in ever intensifying and price-based competition.
The Highly Regulated German Medical Supplies Industry (A) case study solution
PUBLICATION DATE: December 20, 2013 PRODUCT #: INS265-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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