China Caught In a Flap After Offensive Article Case Solution Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

China Caught In a Flap After Offensive Article Case Solution

Key Actors in Crisis:

There are many key actors in this case:

* Air China

*Shanghai Leishing Cosmetic

*Mayor of London and two politicians

China's motive is to become a global market leader therefore, it should focus on critical success factors.The Airline should use its strengths to avail opportunities and minimize weaknesses, as well as it should avoid threats rather than creating a difficult situation for itself, since the culture of the company is based on the beliefs, attitudes, norms, and values which represent the whole country.

First of all, it was a mistake made by Air China regarding the racist comments, especially making such rebuking statements in a magazine in which 1/3^rd of the magazine is dedicated to tourists as well as the British regions.

Secondly, a customer of Air China who had studied Journalism at the University of Leeds stated that such Chinese companies have been criticized previously for the depiction of various races, and that actions should be taken so as to prevent such situations from taking place again.

Due to this article, the Chinese did, in fact, making racist comments and this only worsened the situation further. Therefore, this is the area where the Government should take appropriate measures as well as it should make rules and guidelines for the company.

Another factor which contributed to this situation was the advertisement produced by Shanghai Leishing, however even though they did regret making such an advertisement later on, still actions should be taken or policies should be made in the system so as not to encourage such behavior in the future.

Since the Mayor of London is promoting multi-culture, therefore such racist comments against South Asians are not acceptable, and therefore heavy criticism has been provided by the two British politicians.

Other Actors:

Producer for CNBC in Beijing
Student of Journalism (University of Leeds)
Haze Fan

The producer for CNBC in Beijing first highlighted the issue by tweeting the picture after which this issue started spreading in social media, leading to more people getting awareness of this issue.

The journalism student indicated a valid point that Chinese companies have previously been criticized and no action was taken before, which is these Chinese companies made such articles and advertisements.

The fact that the Mayor of London promoted multi-culture was backed by the statement of the Haze fan regarding the Mayor’s nationality as well as his vision to proliferate multi-culture.

This issue led to consequences such as mostly people who were not racist felt bad given the comments, and it affected companies’ revenues as well as the people who were criticized stopped purchasing from Chinese companies.This issue of discrimination by the Chinese against people from other races would only worsen if no such action or policy has been made as well as this is a huge cause of concern for China, which has the motive to position itself as the global players in all the industries......................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.