BMWs Project Switch (A): Importers vs. National Sales Companies Harvard Case Solution & Analysis

BMW faces potential conflicts channel through several countries in EU markets. The case emphasizes the BMW approach to the revision of its channel in Greece. The case contains detailed information on both headquarters and country head in terms of the channel strategy BMW. "Hide
Narayandas by Das, Kerry Herman Source: Harvard Business School 20 pages. Publication Date: September 17, 2008. Prod. #: 509023-PDF-ENG

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BMWs Project Switch (A): Importers vs. National Sales Companies

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