Clinton and Chantale have bought a brand new fridge among the largest department store chains in Canada, from The Canadian. It subsequently started to malfunction. They were wondering what to do next, after receiving poor service from the seller's repair division.
Do nothing, and presume it was an inaccessible incident? Vow never again to have arangement with this vendor and brand? Write a letter of complaint to the vendor and demand other damages or an apology? It can also be used in a service promotion setting, where problems of service failure and recovery can be accentuated.
PUBLICATION DATE: March 25, 2009 PRODUCT #: 909A05-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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