Esquel Group: Transforming Into a Vertically Integrated Service-Oriented Leading Manufacturer of Quality Cotton Apparel Harvard Case Solution & Analysis

Esquel Group is one of the world's leading producers of premium cotton shirts, and among the most dynamic and progressive global textile and apparel manufacturers. The company was founded in 1978 in Hong Kong. For many years, Esquel, which was part of an old-fashioned industry, gradually grew to become a larger and more modern organization: it has expanded its range of products, as well as its scale of operations, adding to the production of textile products woven and knitted fabrics, spinning operations, and, Ultimately cotton and agriculture, it has opened production facilities outside of China, and several offices in the U.S., UK and Japan have developed a strong product development capabilities and expanded its service offerings to its customers, and have invested in IT support and supply chain management applications and application advance RFID solutions to improve the efficiency of internal operations. In parallel with the strong corporate culture created, emphasizing ethical business practices, creativity and continuous improvement. All these initiatives are provided, Esquel with the means to offer high quality innovative products and services, and to ensure a loyal customer base consisting of some of the most recognized and respected brands in the world. In an effort to run a successful business, Esquel has also taken steps to ensure the welfare of its employees and have a positive impact on society, and was dedicated to protecting the environment in the areas where she worked. Detailed description of the company through changes over the years, and the uniqueness of its corporate culture, and products and services. In addition, the pros and cons of the strategy Esquel and provides some perspective on the future of the company (for example, what steps are necessary to achieve its growth targets, as will be the elimination of quota restrictions Esquel impact, etc.). "Hide
by Barchi Peleg-Gillai Source: Stanford Graduate School of Business 24 pages. Publication Date: January 20, 2006. Prod. #: GS48-PDF-ENG

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