CHALLENGES IN DEVELOPING PRODUCTS FOR AN ADVANCED MOBILE MARKET: SASKEN’S EXPERIENCE Harvard Case Solution & Analysis

CHALLENGES IN DEVELOPING PRODUCTS FOR AN ADVANCED MOBILE MARKET: SASKEN’S EXPERIENCE     CASE SOLUTION 

Introduction

Sasken, which is an Indian based communication Software Company, was founded in the year 1989. The core operation of the company was to provide research and development to the wireless device venders mostly working in Japan. There are different offshore centre situated in all over the globe however,it’s headquarter was situated in Bangalore, India.

Since the company came into existence, a lot of hurdles were faced by the project manager of Sasken due to cultural difference, expectation regarding the quality, communication barrier and co-ordination challenged. In addition to this,the other factors which acted as hurdles to the company comprised of the unavailability of different tools and platform that accumulated with the technique in developing the product and design. Most importantly, they were far away for their target market.
Japan is one of the top leading countries in advanced mobile service therefore;the expectation of the venders of Sasken was very high. Sasken’s project manager had tackled all the challenged to meet the requirement of their customers.

Initially Sasken focused on the development of electronic automation tools but since then it expanded and diversified into communication software service. The development centre of Sasken is situated in Pune and Chennai. The company has 21 patents of wireless communication the development centers are situated in China, Germany, and Finland. The motive was to provide customer-centric solution in these areas. Global Fortune and Tier-one companies are the highly customer associated with Sasken.

CASE ANALYSIS

QUESTION 1

Elements of Sasken quality management System
Bricks (Teamwork, Training & Leadership)

Sasken project team comprises of Linux expertise. The expert team worked at the codec algorithm to meet the vendor’s requirement because Sasken received an order from Japanese handset vendor. The client wanted to develop a codec that suits to certain chipset. Expectation from the vendor to customize the product according to the feature, specification and quality as well as providing the comprehensive post deployment support helped the Sasken to build their image in the market. Sasken originated the Remote codec interface (RCI). Several years have passed in completing the dedicated project. The team was efficient and effective in term of quality and the timeliness of the delivery.

Binding Mortar

The clients required many other projects which include Media player software that supports video and audio format and it should be ported to mobile handset to provide transformation of audio and video through personal computers. Sasken again faced difficult task for delivering the fully functional media player along with the controller and protocol stack.

The system was designed for Sasken based on the expert team they hired because the vendors, consumer and manufacturers have become quality conscious and technological innovation and that has become the primarily reason behind the growth of mobile services and multimedia in Japan. Sasken had another challenge to fix the bug error by providing the detail root analysis report which was caused by bugs discovered. It requires the methodology for resolving the reported bugs. See appendix1.

Comparison and Contrast

Working around the globe and examining different culture and engaging in software development was not an easy task. Sasken has number of clients in the U.S and European countries thus;it has to adopt its style and the project management.
1. US and European based client work on the extensive written agreement based on precise documentation while Sasken Japanese client prefer the continuously negotiated agreement.

2. The U.S and European client signed the contract before the project started and in contrast the Japanese clients’ contract started after the work start but before the product release.

Due to the cultural difference and corporate governance, the business code and ethics change with respect to region therefore,the way of doing the business in the West has a lot difference of doing a business as compared to the eastern part of the world however, Sasken had made a lot decisions that were not capable to satisfy the current requirement of the new customer which helped it to build Sasken as its subsidiary.Its target market, distribute, supply chain are connected with westernization. In this competitive environment Sasken had to take the decision of moving headquarter to Japan to setup and bring the new employees who have the required qualification and experience of that potential market so that the experts from Bangalore and Japan work as a team at one platform. This may reduce the barriers which Sasken was facing before.......................

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