The case describes the early commitment to the European pharmaceutical company Novo Nordisk, to integrate reporting. Novo Nordisk is one of the pioneers of integrated reporting and found out its commitment to a "triple bottom line approach to the management of the company." The case describes the company's "Blueprint or change program" is designed to facilitate communication with stakeholders and communicate, as the company has put the cost of business and society. The case also provides an investor's perspective on integrated reporting of efforts and their plans on how to improve it in the future. "Hide
by Robert G. Eccles, Michael P. Krzus Source: Harvard Business School 18 pages. Publication Date: 03 Oct 2011. Prod. #: 412053-PDF-ENG
