Cervus Equipment Corporation: Diversified Growth in Trucking Harvard Case Solution & Analysis

Cervus Equipment Corporation: Diversified Growth in Trucking Case Solution

Cervus Equipment Organization, the significant Canadian dealership group for John Deere and Peterbilt Motors Business equipment, had actually grown from CA$ 56 million in 2004 to close to $1 billion in 2014. It had actually attained these outcomes through an aggressive acquisition and growth-oriented technique, by buying heavy-equipment car dealerships standing for John Deere, Bobcat, and other high-end initial equipment makers (OEMs). The bottom line: Cervus Equipment needed its transportation department to own successful growth in 2016 and beyond.

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: December 23, 2016


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