PTC: Launching an Entirely New Product Platform Harvard Case Solution & Analysis

Case is a $ 1 + billion technology company looking for new growth through the introduction of a radically new product platforms. During the first ten years the corporation PTC grown faster than Microsoft did in the same period of its evolution. By the end of the 1990s, PTC has faced increased competition and saturation in key markets. To sustain growth, the company introduced an entirely new product platform. While PTC focused on the development and sale of the product, it failed to recognize that this new product was so different from the traditional offering, which requires a new organizational structure, sales opportunities, support processes and market strategy. The case traces the evolution of the company's development and launch of Windchill four years after launch, during which its founder CEO was forced to resign and the company has changed. Ultimately, Windchill bestseller for PTC, but only after considerable internal changes. "Hide
by Robert C. Wolcott Source: Kellogg School Management 11 pages. Publication Date: January 1, 2007. Prod. #: KEL316-PDF-ENG

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