CardioThoracic Systems Harvard Case Solution & Analysis

Cardiothoracic Systems, a company that developed a new system for heart surgery on a beating heart, is faced with problems of marketing. Discusses the many reasons for the low penetration of the system (including the existing methods, the surgeon resistance, and complex conditions of reimbursement) and asks advice in developing new sales and marketing strategies. "Hide
by Michael J. Roberts, Diane Gardner Source: Harvard Business School 23 pages. Publication Date: June 23, 1999. Prod. #: 899281-PDF-ENG

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