American Basketball League: The Last Chapter Harvard Case Solution & Analysis

Contains information about the death of the American Basketball League (ABL) in December 1998. Reviews league attendance, television activities, and competitive positioning in relation to the Women's National Basketball Association (WNBA). Combined with earlier cases on the ABL and WNBA, students were asked to rate the reasons for which league was not financially successful. Chronology of the ABL is included. "Hide
by Stephen A. Greyser, Elizabeth E. Smith Source: Harvard Business School 2 pages. Publication Date: June 25, 1999. Prod. #: 599109-PDF-ENG

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