Shows that Vicky has chosen a number of conditions for the positioning of the product. Describes the test name and the concept, and reports extensively on four-city test market. Students must evaluate both the design and test results, and the face of options ranging from going to end in a national. "Hide
by George S. Yip, Jeffrey R. Williams Source: Harvard Business School 20 pages. Publication Date: 01 Oct 1981. Prod. #: 582040-PDF-ENG
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