This article is only available in hard copy format (HBP doesn't have digital distribution rights to the content). This is because thedigital copyof the case isn't accessible through this site. The wind farm is viewed by some as clean, sustainable energy.
It is seen as an eyesore and a desecration of a public resource that is treasured. Other efforts at wind farms in America have run into similar resistance. No one needs a wind farm in their own community, although the people can concur that wind power is recommended. How can companies beat such a resistance to change?
This is just an excerpt. This case is about SALES & MARKETING
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