Nintendo: The Launch of Game Boy Color Harvard Case Solution & Analysis

Nintendo Co., Ltd is a global leader in the retail video game industry. In 1998, the color version of the Game Boy Nintendo will launch simultaneously in North America and Europe will be one of the most important launches of Nintendo. President of Nintendo, Canada should develop a marketing plan that will generate the greatest return. "Hide
by Robert J. Fisher, Adrian B. Ryans Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: October 29, 2001. Prod. # 901A13-PDF-ENG

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