PhD Project: The Marketing of Business School Faculty Diversity (A) Harvard Case Solution & Analysis

The situations in which a group of representatives from the private, public and nonprofit sectors have sought to increase the diversity of business school faculty. Focused on the issues facing the middle of 1994 KPMG Peat Marwick Foundation and its partners in their efforts to create more ethnic diversity in the faculties of the School of Business and, ultimately, the business school classes and the corporate workforce. Gives the background to a series of meetings to discuss what can be done to address the lack of minorities in business. Consensus in these meetings was that efforts should be made to increase the number of minority business school faculty by increasing the supply of minority doctoral students in business. We consider various factors, suggested to contribute to the lack of diversity in business school faculty. Gives the background of marketing strategy, and ends the group tries to figure out what to do. Case, the decision meeting in September 1994 to review the relevant information and to develop a strategy for increasing minority of Ph.D. programs. "Hide
by Sonya Grier, Donnel A. Briley Source: Stanford Graduate School of Business 26 pages. Publication Date: June 1, 1997. Prod. #: M292A-PDF-ENG

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PhD Project: The Marketing of Business School Faculty Diversity (A)

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