Microsoft plans to introduce Internet Explorer with Windows 95. These issues include how aggressive the company should be in the provision of its browser with Windows 95 and limiting OEM (original equipment manufacturers) from the rental of other browsers on their computers. If you go to Microsoft initial share, to focus on the theft of customer retention over time, or increase the overall size of the browser market? Students use a Markov process with the initial states and the probability of switching to sort out these issues.
This Darden study. "Hide
by Samuel E Bodily Source: Darden School of Business 7 pages. Publication Date: July 13, 1998. Prod. #: UV0583-PDF-ENG
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