In early 2013, the head of business development and commercial operations of Arla Foods, a dairy farm enterprise concentrated its efforts on Northern European markets, is investigating, in the light of a novel five-year strategy, alternative to the existing organization structure.
His quandary is to learn the best structure that could produce the strategy, which is centered on renewed international growth. The brand new structure must prop up the growth markets of the future in countries of Asia and Africa and also the organization's strategy in relation to both the present core markets in Northern Europe.
It has to make certain that Arla Foods has the right competitive position in individual markets, which fluctuate extensively when it comes to customer purchasing habits and retail formats. It must also ensure regular opening of dairy farm categories developed from local resources and marketable worldwide.
PUBLICATION DATE: October 30, 2013 PRODUCT #: W13456-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
