Pothi.com was a start up publishing platform that offered print on demand (POD) self-publishing services for customers in the Indian market. In 2008, Pothi was launched during an electronic transformation that gripped the global publishing business. Though Pothi had made steady improvement in the two years it had been working as a POD platform, the future remained doubtful, given that POD was a pretty new concept in India and the state's publishing market was highly volatile.
In the aftermath of competition from "undercover" self-publishing in the Indian market, Pothi's management had to make crucial choices on knowledge creation, promotion and supply of its own customers' products, and also the selection of niche segments to engage. The kinds of products/services that Pothi would need to offer to attain long-term sustainability were also a concern.
PUBLICATION DATE: June 27, 2012 PRODUCT #: W12429-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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