Consumer electronics retailer, Best Buy has nearly 2,000 shops globally. In the year 2012, the elevating level of popularity of the price-matching apps for cell phones made cost differences between retailers see-through, on-line and offline.
Shoppers' wish to try electronic equipment firsthand before purchase drove them to utilize Best Buy shops as "showrooms" to see new products and then hunt for better deals on their smart phones. This case analyzes how brick-and-mortar shops battle with showrooming through adjustments in product assortment, the improvement of loyalty programs applications and modifications in pricing plan.
The case asks whether Best Buy can endure by permanently cost-matching their online-only competitions, mainly Amazon, despite having higher prices.
Showrooming at Best Buy case study solution
PUBLICATION DATE: August 14, 2014 PRODUCT #: 515019-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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