Cold Opportunity (C): The Absolut ICEBARS Story Harvard Case Solution & Analysis

Suitable for MBA and executive students, this case presents a series of attractive narrative that encourages students to discuss entrepreneurial thinking. The entrepreneur, who loves his native Swedish Lapland uses his natural talent to implement ask What? What's next? Now what? As his business developed, the students are beginning to ask themselves how they will develop the same problems in their business plans and expectations. The case can be taught in one or two sessions of 90-minute course MBA or four hours of Executive Education class. Effective complement to the technical note entitled "What makes entrepreneurs entrepreneurial" (UV1356). "Hide
by Saras Sarasvathy Source: Darden School of Business 5 pages. Publication Date: July 30, 2009. Prod. #: UV2035-PDF-ENG

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Cold Opportunity (C): The Absolut ICEBARS Story

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