BMW AG: The Digital Auto Project An Interview with Chris Bangle Head of Global Design Video Harvard Case Solution & Analysis

Chris Bangle describes how BMW is trying to reduce their development time in half with the help of computer technology. In order to use these technologies in a highly competitive automotive industry, he talks about how BMW faces challenges of changing their processes and organization and the gradual construction of new development opportunities. "Hide
by Stefan Thomke Source: Supplement 16 minutes of video. Publication Date: 01 Oct 2001. Prod. #: 602800-VID-ENG

BMW AG: The Digital Auto Project An Interview with Chris Bangle Head of Global Design Video Case Solution Other Similar Case Solutions like

BMW AG: The Digital Auto Project An Interview with Chris Bangle Head of Global Design Video

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