BMW AG: The Digital Auto Project An Interview with Chris Bangle Head of Global Design Video Harvard Case Solution & Analysis

BMW AG: The Digital Auto Project An Interview with Chris Bangle Head of Global Design Video Case Solution

Chris Bangle describes how BMW is trying to reduce their development time in half with the help of computer technology. In order to use these technologies in a highly competitive automotive industry, he talks about how BMW faces challenges of changing their processes and organization and the gradual construction of new development opportunities. "Hide
by Stefan Thomke Source: Supplement 16 minutes of video. Publication Date: 01 Oct 2001. Prod. #: 602800-VID-ENG

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BMW AG: The Digital Auto Project An Interview with Chris Bangle Head of Global Design Video