Laurie Marker, Head of Conservation Fund Cheetah, trying to form a non-profit institution, the project Bush to manage the problem of bush encroachment in Namibia. Bush encroachment not only destroys the overall ecosystem, but it also has adverse effects on the population of Cheetah. Although USAID has provided some initial funding for the project, it will survive in the long term only if it is financially successful. The marker must determine whether the project is financially viable Bush. This case introduces the tension between business and the environment in the emerging markets. "Hide
by Peter Hecht, Judith Wall Source: Harvard Business School 22 pages. Publication Date: December 14, 2004. Prod. #: 205046-PDF-ENG
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