Southwest Airlines 2011 Harvard Case Solution & Analysis

The company was confronting some essential predicaments, as Southwest neared its 40th year of service. Legacy carriers in the United States had turned into more efficient, as well as the recent mega-mergers involving Delta Continental and /Northwest /United were shaking up the business. Smaller firms like JetBlue and Allegiant were demanding Southwest's cost-edge and low- fare focus. A major internal challenge for Southwest would be managing its acquisitions of AirTran, a deal announced in late 2010. To make the acquisition a success, the company would have to integrate a workforce of more than 8,000 (about 25% the size of Southwest), a fleet of aircraft different from the Boeing 737s used by Southwest, and new marketplaces that comprised non-U.S. destinations.

Southwest Airlines 2011 case study solution

PUBLICATION DATE: February 16, 2011 PRODUCT #: TB0261-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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